Marketing & PR (MKT&PR)

All you need to know about the marketing content creation process and PR processes.

When you get to borrow your friend's second monitor to be more productive

Description

Marketing & PR is the department where the content creation happens. Most probably you were attracted in our organisation by some material that was undoubtedly crested by this team.

Which skills do you need to be here:

Social Media management, channeling, copywriting, graphic design, video production, printing standards. Communication skills and good AIESEC brand knowledge will be mandatory for survival in here.

Main tasks of the team:

• Analysis of local market and past data to create local marketing strategy (meaning: market segmentation and concept the way of approaching our target);

• Establishes 2 promotion campaigns plan for Outgoing and Incoming Global Volunteer in coordination with the TL MKT&PR and according to the oGX and iGV departments realisation goals;

• Creates outgoing and incoming EP experience showcasing plan and assures its implementation;

• Ensure the implementation of the campaigns;

• Participates at content creation;

• Manages the LC social media accounts during the campaign;

• Updates ongoing the Marketing Database with promotional materials;

• Ensure the correct brand and sub-brands implementation.

PR

PR part of the team is responsible for internal and external communication of the organisation. They develop a PR plan, directly managing communication activities that promote, enhance, and protect the organisations brand reputation. Also, the team will create an activity plan for the internal communication with LC and Alumni.

Main tasks of the team:

• Analysis of local market to create local marketing strategy (meaning: market segmentation, audience targeting, competitors analysis);

• Establishes a PR plan according to the MKT&PR department realisation goals;

• Continuous communication with mass-media representatives;

• Participates at content creation;

• Manages the LC social media accounts;

• Updates ongoing the Marketing Database with promotional materials;

• Ensure the correct brand and sub-brands implementation;

• Come up with ideas regarding internal and external communication activities;

• Responsible of the education on branding for AIESEC members;

• Responsible for the texts and other branded materials which exits the organisation;

• Creates internal newsletters each 2-3 months with the LC activity and updates.

MKT Drive access: